Seminars
Whether you need a short seminar on one aspect of your business, or a full day’s training covering all angles, we can match you with the perfect consultant for your campaign.
The Big Pitcher
Pitching for new business- how to capture clients.
A unique insight into what clients really want from PR, and how to convince them that you can handle their brief. Retaining existing business, and the key factors that give clients confidence. How to handle expectations, creating a campaign from scratch, and staying within budget.
Successful Sales
How to pitch a story to print and broadcast media.
What do features and news editors really want? What makes the difference between an average campaign and one that becomes a story? How do you target an idea so it works for nationals, regionals, monthlies, weeklies and dailies? How to identify the real story, and sell it in across consumer media.
The Perfect Press Release
And how to write it. The release is often the first contact a journalist has with your brand- get it wrong, and it goes straight in the bin. Constructing a release that won’t be ignored; do’s and don’ts, how to write a gripping summary of your campaign, and follow it up effectively, without alienating key contacts.
Look At Me
Creating the right campaign for your client and maximising coverage. Choosing your angles, targeting media effectively, event planning and marketing, commissioning photography and audiovisual, how to ensure bang for your client’s buck and the power of originality.
Trouble Shooting
How to handle tricky clients, and gain coverage for tough campaigns. Dangers to watch out for, legal issues, turning negative press to your advantage, handling hostile media interviews, and controlling your client’s media presence.
Prices
Two hours: From £400
Half Day: From £600
Full Day: From £1000
Half Day: From £600
Full Day: From £1000
